Definition of a customer journey A customer journey is the process a customer goes through from initial awareness of a product or service to post-purchase evaluation...
Definition of a conversion funnel A conversion funnel, also known as a sales funnel, is a visual representation of the journey a potential customer takes from...
A. Definition of a marketing funnel A marketing funnel, also known as a sales funnel, is a visual representation of the journey a potential customer takes...
Retargeting, also known as remarketing, is a digital advertising strategy that involves targeting individuals who have previously interacted with a brand’s website or digital content. Retargeting...
Programmatic advertising is an automated process for buying and selling digital advertising space. It involves the use of technology and algorithms to purchase and place ads...
Influencer marketing has become one of the most popular and effective marketing strategies in recent years. In a nutshell, influencer marketing involves collaborating with individuals who...
HubSpot is a popular content management system (CMS) that offers a range of features and tools for building and managing websites. HubSpot is also known for...
An SEO-friendly CMS is a content management system that is optimized for search engines, with features and tools that allow users to improve their website’s visibility...
WordPress and Drupal are two of the most popular content management systems (CMS) available today. WordPress is the most widely used CMS, powering over 40% of...
SEO (Search Engine Optimization) can be a stressful job, but it largely depends on individual perspectives and experiences. While SEO can be rewarding and fulfilling, it...