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Google 2022 Link Spam Update

Google has confirmed the rollout of the December 2022 link spam update, which will enhance its spam detection system. The update will take up to two weeks to complete.

The upgraded spam detection system has the capability to identify domains primarily used to pass links to other sites and purchased links. Google’s AI-based SpamBrain will nullify unnatural links, and can also identify sites used for building outgoing links and sites buying links.

As a result of the update, rankings may change as it neutralizes unnatural links, removing any signals passed to the linking domain. The impact is expected to be widespread across search results in all languages. The effect on a site depends on how it acquires links and how it links out to other pages.

Google strictly prohibits obtaining links primarily for the purpose of improving search rankings. Google also has guidelines on how to qualify links passed to other websites.

For instance, if you’re including an affiliate link within a body of text, you need to use a rel=sponsored tag to qualify that link. Not tagging affiliate links appropriately could result in your site being affected by the link spam update.

In addition, links in guest posts must be tagged with rel=nofollow, or else you could face issues with Google.

As long as you follow Google’s best practices for incoming and outgoing links, it is unlikely that the December 2022 link spam update will have a negative impact on your site.

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Google Deleted over 7 million fake business profiles in 2021

In an effort to improve the accuracy and reliability of its search results, Google announced that it removed over 7 million fake business profiles from Google Maps in 2021. This is a significant increase from the 6 million fake profiles removed in 2020.

Fake business profiles are created by individuals or companies with the intention of misleading users and gaining an unfair advantage over legitimate businesses. These profiles can include false addresses, phone numbers, and website links, making it difficult for users to find accurate information about a business.

To combat this issue, Google has been utilizing a combination of automated and manual review processes to identify and remove fake profiles. The company has also implemented new measures to verify the authenticity of new business listings and flag suspicious activity.

According to Google, the removal of fake profiles has led to a better user experience on Google Maps and improved trust in local businesses. This is particularly important for small businesses that rely on accurate online listings to attract customers.

Google encourages users to report any suspicious business profiles they come across on Google Maps. The company also advises businesses to keep their Google My Business listings up-to-date and accurate, as this can improve their visibility and help them stand out from fraudulent profiles.

As Google continues to crack down on fake business profiles, it is important for businesses to ensure that their online listings are accurate and up-to-date. This will not only help them avoid being mistakenly flagged as fraudulent, but also improve their chances of attracting new customers through online search.

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What is allowed and what is not allowed in copying content on the Internet in terms of copyright

In the age of the internet, copying and sharing content has become easier than ever before. However, with the ease of sharing comes the issue of copyright infringement. In order to avoid copyright issues, it is important to understand what is allowed and what is not allowed in terms of copying content on the internet.

First and foremost, it is important to understand that any original work is automatically protected by copyright law. This includes written content, images, videos, and other forms of media. The owner of the copyright has the exclusive right to use and distribute their work. Therefore, any unauthorized copying or use of copyrighted material is considered copyright infringement.

There are some exceptions to this rule, such as fair use. Fair use allows for the use of copyrighted material in certain circumstances, such as criticism, commentary, news reporting, teaching, scholarship, and research. However, fair use is a complex legal concept that is determined on a case-by-case basis, and it is not a blanket permission to use any copyrighted material.

In terms of copying content from the internet, it is generally not allowed to copy and paste entire articles or large portions of text without permission from the copyright owner. However, it may be permissible to use small portions of text, such as a quote, as long as the original source is cited and the use is within the bounds of fair use.

Copying images from the internet is also a common issue. It is important to note that just because an image is on the internet does not mean it is free to use. In fact, most images on the internet are protected by copyright. In order to use an image, permission must be obtained from the copyright owner or a license must be purchased. Alternatively, there are some websites that offer free images that are licensed for use under certain conditions.

In summary, copying content on the internet without permission is generally not allowed and can result in serious legal consequences. It is important to understand and follow copyright law to avoid copyright infringement. If in doubt, it is best to seek permission from the copyright owner or consult with a legal professional.

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Deepfake How brands use it to create digital content

In recent years, deepfake technology has taken the world by storm. It is a sophisticated form of artificial intelligence that creates realistic videos and images, making it difficult to distinguish between real and fake. While the technology has raised ethical concerns, it has also opened up new doors for brands to create engaging digital content.

Deepfake technology involves using machine learning algorithms to manipulate existing images and videos to create a new piece of content. The technology can be used to create a realistic version of a person saying or doing something they never did, or to create hyper-realistic animations and graphics.

Brands have started to use deepfake technology to create content that engages and excites their audience. They can create advertisements with famous personalities or actors, or create unique content that captures the viewer’s attention. This AI technology is especially popular in the gaming industry, where deepfake technology is used to create lifelike characters and landscapes.

However, the use of deepfake technology in marketing raises ethical concerns. With the ability to create hyper-realistic images and videos, it can be difficult for consumers to distinguish between what is real and what is not. Brands have the responsibility to disclose to their audience that the content they are viewing has been manipulated.

Another concern is that deepfake technology can be used to create false information or spread misinformation. This can have serious consequences for individuals or organizations, leading to reputational damage and even legal action.

To prevent these ethical concerns, it is essential that brands create deepfake content responsibly. They need to ensure that they are transparent with their audience, disclosing the use of deepfake technology in their content. They should also avoid using deepfake technology to spread false information or manipulate their audience.

In conclusion, deepfake technology is a powerful tool for brands to create unique and engaging content. However, it is essential that they use the technology responsibly and ethically. By being transparent with their audience and avoiding the spread of misinformation, brands can leverage deepfake technology to create content that engages and excites their audience.

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